Privacy Policy

1. Introduction

Welcome to Backend Webinars. This website is operated by Spark Media ("we," "us," or "our"). We are committed to protecting the privacy of everyone who visits our website at https://backendwebinars.com (the "Site").

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have regarding your data. By using this Site, you agree to the practices described below.

2. Information We Collect

Information you provide directly

• Name — when you submit a form, opt in to our list, or book a call
• Email address — when you request information, register for a webinar, or opt in to receive communications from us

Information collected automatically

• Usage data — pages visited, time on site, click behavior, and browsing activity, collected via Microsoft Clarity
• Advertising interaction data — actions taken on our site after clicking an ad, collected via Meta Pixel (e.g., page views, form submissions)
• Cookies and similar tracking technologies — see Section 6 for details

We do not collect payment information directly. If a purchase is made, payment processing is handled by a third-party provider and governed by their privacy policies.

3. How We Collect Your Information

We collect information through:

• Opt-in forms on our Site where you voluntarily submit your name and email address
• Webinar registration pages where you provide contact details to attend or receive access to a webinar
• Cookies and tracking pixels embedded on our Site that collect behavioral and interaction data automatically when you visit

4. Why We Collect Your Information

You may withdraw your consent at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly.

5. Third-Party Tools and Data Processors

We share or transmit your data to the following third-party services as part of our operations:

GoHighLevel

We use GoHighLevel as our CRM and email marketing platform. When you submit your name and email through any form on our Site, that information is stored and managed within GoHighLevel. GoHighLevel may process your data on servers in the United States. Their privacy policy is available at gohighlevel.com/privacy-policy.

Meta Pixel (Meta Platforms, Inc.)

We use the Meta Pixel on our Site to measure the effectiveness of our advertising on Facebook and Instagram, to build retargeting audiences, and to optimize ad delivery. The Meta Pixel collects data about your activity on our Site and may associate it with your Meta profile if you are logged in. You can learn more and opt out at facebook.com/privacy/explanation.

Microsoft Clarity

We use Microsoft Clarity to analyze how visitors interact with our Site. Clarity records anonymized session replays, heatmaps, and click data to help us understand user behavior. Microsoft may store and process this data on servers in the United States. Their privacy policy is available at privacy.microsoft.com.

We do not sell your personal data to any third party.

6. Cookies

Our Site uses cookies and similar tracking technologies. Cookies are small text files placed on your device that allow us and third parties to recognize your browser and remember certain information.

We use the following types of cookies:

• Essential cookies — necessary for the Site to function
• Analytics cookies — used by Microsoft Clarity to understand Site usage
• Advertising cookies — used by Meta Pixel to track ad effectiveness and enable retargeting

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site. For EU visitors, we obtain your consent before placing non-essential cookies.

7. International Data Transfers

We are based in the United States. If you are visiting our Site from the European Union or another region with data protection laws that differ from U.S. law, please be aware that your information may be transferred to and processed in the United States. Where required, we rely on appropriate transfer mechanisms (such as Standard Contractual Clauses) to ensure your data is protected when transferred internationally.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law.

• Email and contact information — retained for as long as you remain subscribed to our communications. Upon unsubscribe, we retain your email address in a suppression list to ensure we do not contact you again.
• Analytics and behavioral data — retained per the default retention policies of Microsoft Clarity and Meta.

You may request deletion of your data at any time (see Section 9).

9. Your Rights

For EU / EEA residents (GDPR)

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — request your data in a machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw consent at any time without affecting prior processing

For California residents (CCPA)

• Right to know what personal data is collected and how it is used
• Right to request deletion of your personal data
• Right to opt out of the sale of personal data (we do not sell your data)
• Right to non-discrimination for exercising your rights

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

10. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a privacy-related concern, please reach out:

For GDPR-related inquiries, you also have the right to lodge a complaint with your local data protection authority.